Skip to main content

Einstellung zur Verwendung nachhaltiger Produkte im Alltag

  • Chapter
  • First Online:
Bioökonomie

Part of the book series: FOM-Edition ((FOMEDITION))

Zusammenfassung

In einer bundesweiten Befragung mit über 18.000 Auskunftspersonen wurden mittels quantitativer Feldforschung die Kernthemen zur Bioökonomie untersucht. Die zentrale Fragestellung der Studie war die Erforschung der Einstellung zur Bioökonomie in der deutschen Bevölkerung im Alltag. Die Ergebnisse zeigen, dass im Bereich der Ernährung die höchste Zahlungsbereitschaft zu zugunsten der Nachhaltigkeit besteht. Personen, für die der Klimawandel das wichtigste Umweltproblem darstellt, sind bereit für nachhaltige Lösungen von Umweltproblemen mehr zu bezahlen. Grundsätzlich ist die Bereitschaft, Einschränkungen für Nachhaltigkeit in Kauf zu nehmen, im Bereich der Mobilität am geringsten. Eine weitere Erkenntnis ist, dass die Bedeutung, dass Lebensmittel kein Erdöl oder Mikroplastik enthalten, besonders stark davon beeinflusst wird, wie wichtig das Thema Plastikmüll in den Weltmeeren bewertet wird.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 44.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Literatur

  • Andorfer, V. A., & Liebe, U. (2012). Research on fair trade consumption – a review. Journal of Business Ethics, 106(4), 415–435.

    Article  Google Scholar 

  • Averdung, A., & Wagenführer, D. (2011). Consumers’ acceptance, adpotion and behavioural intentions regarding environmentally sustainable innovations. Journal of Business Management and Economics, 2(3), 98–106.

    Google Scholar 

  • Brehm, J. W. (1966). A Theory of Psychological Reactance. Academic Press.

    Google Scholar 

  • Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68–84.

    Article  Google Scholar 

  • Bundesministerium für Bildung und Forschung (BMBF) Referat Bioökonomie (2015): Bioökonomie in Deutschland – Chancen für eine biobasierte und nachhaltige Zukunft. https://www.bmbf.de/upload_filestore/pub/Biooekonomie_in_Deutschland.pdf. Zugegriffen am 09. Juli 2020.

  • Cicia, G., Cordua, M., Del Giudice, T., & Piccolo, D. (2010). Valuing consumer preferences with the CUB model: A case study of fair trade coffee. International Journal of Food System Dynamics, 1(1), 82–93.

    Google Scholar 

  • Davis, F. D. (1986): A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral Dissertation, Sloan School of Management, Massachusetts Institute of Technology.

    Google Scholar 

  • Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Management Information Systems Quarterly, 13(3), 319–339.

    Article  Google Scholar 

  • Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111–1132.

    Article  Google Scholar 

  • De Pelsmacker, P., Driesen, L., & Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fairtarde coffee. Journal of Consumer Affairs, 39(2), 363–385.

    Article  Google Scholar 

  • De Perlsmacker, P., Janssens, W., Sterckx, E., & Mielants, C. (2005). Consumers’ preferences for the marketing of ethically labelled coffee. International Marketing Review, 22(5), 512–530.

    Article  Google Scholar 

  • Didier, T., & Lucie, S. (2008). Measuring consumers’s willingness to pay for organic and fair trade products. International Journal of Consumer Studies, 32(5), 479–490.

    Article  Google Scholar 

  • Fairtrade International (2020): Fairtarde inertantional report: Monitoring the scope and benefits of fairtrade: overall (10th edition), https://files.fairtrade.net/publications/2019_Monitoring_summary_10thEd.pdf. Zugegriffen am 24. Aug. 2020.

  • Gansser, O., & Reich, C. (2020): FOM-Sommerumfrage 2020 – Biooekonomie. https://www.fom.de/forschung/institute/ifes/forschungsprojekte.html#!acc=fom-sommerumfrage-2020-biooekonomie. Zugegriffen am 11. Nov. 2020.

  • Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2), 60–72.

    Article  Google Scholar 

  • Heinmüller, J., Hisox, M. J., & Sequeira, S. (2015). Consumer demand for the fair trade label: Evidence from a multi-store field experiment. Review of Economics and Statistics, 97(2), 242–256.

    Article  Google Scholar 

  • Kahneman, D., & Tversky, A. (1979). Prospect Theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.

    Article  Google Scholar 

  • Kang, K. H., Stein, L., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564–572.

    Article  Google Scholar 

  • Lingau, V., Fuchs, F., & Beham, F. (2019). The impact of sustainability in coffee production on consumers’ willingness to pay – new evidence from the field of ethical consumption. Journal of Management Control, 30, 65–93.

    Article  Google Scholar 

  • McCluskey, J. J. (2000). A game theoretic approach to arganic foods: An analysis of asymmetric information and policy. Agricultural and Resource Economics, 29(1), 1–9.

    Article  Google Scholar 

  • Park, E.-S., Hwang, B., Ko, K., & Kim, D. (2017). Consumer Acceptance analysis of the home energy management system. Sustainability, 9(12), 2351.

    Article  Google Scholar 

  • Pierrot, J., Giovannucci, D., & Kasterine, A. (2011): Trends in the trade of certified coffees. International trade center (ITC), Geneva: Technical paper.

    Google Scholar 

  • Poelmans, E., & Rousseau, S. (2016). How do chocolate lovers balance taste and ethical considerations? British Food Journal, 118(2), 343–361.

    Article  Google Scholar 

  • Rousseau, S. (2015). The role of organic and fair trade labels when choosing chocolate. Food Quality and Preferences, 44, 92–100.

    Article  Google Scholar 

  • Rotaris, L., & Danielis, R. (2011). Willingness to pay for fair trade coffee: A conjoint analysis experiment with Italian consumers. Journal of Agricultural & Food Industrial Organization, 9(1), 1–22.

    Article  Google Scholar 

  • Schollenberg, L. (2012). Estimating the hedonic price for fair trade coffee in Sweden. British Food Journal, 114(3), 428–446.

    Article  Google Scholar 

  • Statistisches Bundesamt (2020): Bevölkerungsvorausberechnung. https://www.destatis.de/DE/ZahlenFakten/GesellschaftStaat/Bevoelkerung/Bevoelkerungsvorausberechnung/Bevoelkerungsvorausberechnung.html. Zugegriffen: 04. Juni 2021

  • Tajfel, H., & Turner, J. C. (1986). The Social Identity Theory of Intergroup Behavior. In S. Worchel & W. G. Austin (Hrsg.), Psychology of Intergroup Relation (S. 7–24). Hall Publishers.

    Google Scholar 

  • Tully, S. M., & Winer, R. S. (2014). The role of the beneficiary in willingness to pay for socially responsible products: A meta-analysis. Journal of Retailing, 90(2), 255–274.

    Article  Google Scholar 

  • Van Loo, E. J., Caputo, V., Nayga, R. M., Jr., Seo, H.-S., Zhang, B., & Verbeke, B. (2015). Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes. Ecological Economics, 118, 215–225.

    Article  Google Scholar 

  • Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 45(2), 186–204.

    Article  Google Scholar 

  • Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–315.

    Article  Google Scholar 

  • Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. Management Information Systems Quarterly, 27(3), 425–478.

    Article  Google Scholar 

  • Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. Management Information Systems Quarterly, 36(1), 157–178.

    Article  Google Scholar 

  • Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153.

    Article  Google Scholar 

  • Woodruff, R. B., & Gardial, S. F. (1996). Know your Customer: New Approaches to Customer Value and Satisfaction. Wiley.

    Google Scholar 

  • Yang, S. H., Qing, P., Hu, W., & Liu, Y. (2014). Product information and chinese consumers’ willingness-to-pay for fair trade coffee. China Agricultural Review, 6(2), 278–294.

    Article  Google Scholar 

  • Yu, X., Gao, Z., & Zeng, Y. (2014). Willingness to pay for the “green food” in China. Food Policy, 45, 80–87.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Oliver Gansser .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Gansser, O., Reich, C. (2022). Einstellung zur Verwendung nachhaltiger Produkte im Alltag. In: Jeschke, B.G., Heupel, T. (eds) Bioökonomie. FOM-Edition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34322-4_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-34322-4_5

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-34321-7

  • Online ISBN: 978-3-658-34322-4

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics