Zusammenfassung
In einer bundesweiten Befragung mit über 18.000 Auskunftspersonen wurden mittels quantitativer Feldforschung die Kernthemen zur Bioökonomie untersucht. Die zentrale Fragestellung der Studie war die Erforschung der Einstellung zur Bioökonomie in der deutschen Bevölkerung im Alltag. Die Ergebnisse zeigen, dass im Bereich der Ernährung die höchste Zahlungsbereitschaft zu zugunsten der Nachhaltigkeit besteht. Personen, für die der Klimawandel das wichtigste Umweltproblem darstellt, sind bereit für nachhaltige Lösungen von Umweltproblemen mehr zu bezahlen. Grundsätzlich ist die Bereitschaft, Einschränkungen für Nachhaltigkeit in Kauf zu nehmen, im Bereich der Mobilität am geringsten. Eine weitere Erkenntnis ist, dass die Bedeutung, dass Lebensmittel kein Erdöl oder Mikroplastik enthalten, besonders stark davon beeinflusst wird, wie wichtig das Thema Plastikmüll in den Weltmeeren bewertet wird.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Literatur
Andorfer, V. A., & Liebe, U. (2012). Research on fair trade consumption – a review. Journal of Business Ethics, 106(4), 415–435.
Averdung, A., & Wagenführer, D. (2011). Consumers’ acceptance, adpotion and behavioural intentions regarding environmentally sustainable innovations. Journal of Business Management and Economics, 2(3), 98–106.
Brehm, J. W. (1966). A Theory of Psychological Reactance. Academic Press.
Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68–84.
Bundesministerium für Bildung und Forschung (BMBF) Referat Bioökonomie (2015): Bioökonomie in Deutschland – Chancen für eine biobasierte und nachhaltige Zukunft. https://www.bmbf.de/upload_filestore/pub/Biooekonomie_in_Deutschland.pdf. Zugegriffen am 09. Juli 2020.
Cicia, G., Cordua, M., Del Giudice, T., & Piccolo, D. (2010). Valuing consumer preferences with the CUB model: A case study of fair trade coffee. International Journal of Food System Dynamics, 1(1), 82–93.
Davis, F. D. (1986): A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral Dissertation, Sloan School of Management, Massachusetts Institute of Technology.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Management Information Systems Quarterly, 13(3), 319–339.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111–1132.
De Pelsmacker, P., Driesen, L., & Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fairtarde coffee. Journal of Consumer Affairs, 39(2), 363–385.
De Perlsmacker, P., Janssens, W., Sterckx, E., & Mielants, C. (2005). Consumers’ preferences for the marketing of ethically labelled coffee. International Marketing Review, 22(5), 512–530.
Didier, T., & Lucie, S. (2008). Measuring consumers’s willingness to pay for organic and fair trade products. International Journal of Consumer Studies, 32(5), 479–490.
Fairtrade International (2020): Fairtarde inertantional report: Monitoring the scope and benefits of fairtrade: overall (10th edition), https://files.fairtrade.net/publications/2019_Monitoring_summary_10thEd.pdf. Zugegriffen am 24. Aug. 2020.
Gansser, O., & Reich, C. (2020): FOM-Sommerumfrage 2020 – Biooekonomie. https://www.fom.de/forschung/institute/ifes/forschungsprojekte.html#!acc=fom-sommerumfrage-2020-biooekonomie. Zugegriffen am 11. Nov. 2020.
Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2), 60–72.
Heinmüller, J., Hisox, M. J., & Sequeira, S. (2015). Consumer demand for the fair trade label: Evidence from a multi-store field experiment. Review of Economics and Statistics, 97(2), 242–256.
Kahneman, D., & Tversky, A. (1979). Prospect Theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.
Kang, K. H., Stein, L., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564–572.
Lingau, V., Fuchs, F., & Beham, F. (2019). The impact of sustainability in coffee production on consumers’ willingness to pay – new evidence from the field of ethical consumption. Journal of Management Control, 30, 65–93.
McCluskey, J. J. (2000). A game theoretic approach to arganic foods: An analysis of asymmetric information and policy. Agricultural and Resource Economics, 29(1), 1–9.
Park, E.-S., Hwang, B., Ko, K., & Kim, D. (2017). Consumer Acceptance analysis of the home energy management system. Sustainability, 9(12), 2351.
Pierrot, J., Giovannucci, D., & Kasterine, A. (2011): Trends in the trade of certified coffees. International trade center (ITC), Geneva: Technical paper.
Poelmans, E., & Rousseau, S. (2016). How do chocolate lovers balance taste and ethical considerations? British Food Journal, 118(2), 343–361.
Rousseau, S. (2015). The role of organic and fair trade labels when choosing chocolate. Food Quality and Preferences, 44, 92–100.
Rotaris, L., & Danielis, R. (2011). Willingness to pay for fair trade coffee: A conjoint analysis experiment with Italian consumers. Journal of Agricultural & Food Industrial Organization, 9(1), 1–22.
Schollenberg, L. (2012). Estimating the hedonic price for fair trade coffee in Sweden. British Food Journal, 114(3), 428–446.
Statistisches Bundesamt (2020): Bevölkerungsvorausberechnung. https://www.destatis.de/DE/ZahlenFakten/GesellschaftStaat/Bevoelkerung/Bevoelkerungsvorausberechnung/Bevoelkerungsvorausberechnung.html. Zugegriffen: 04. Juni 2021
Tajfel, H., & Turner, J. C. (1986). The Social Identity Theory of Intergroup Behavior. In S. Worchel & W. G. Austin (Hrsg.), Psychology of Intergroup Relation (S. 7–24). Hall Publishers.
Tully, S. M., & Winer, R. S. (2014). The role of the beneficiary in willingness to pay for socially responsible products: A meta-analysis. Journal of Retailing, 90(2), 255–274.
Van Loo, E. J., Caputo, V., Nayga, R. M., Jr., Seo, H.-S., Zhang, B., & Verbeke, B. (2015). Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes. Ecological Economics, 118, 215–225.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 45(2), 186–204.
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–315.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. Management Information Systems Quarterly, 27(3), 425–478.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. Management Information Systems Quarterly, 36(1), 157–178.
Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153.
Woodruff, R. B., & Gardial, S. F. (1996). Know your Customer: New Approaches to Customer Value and Satisfaction. Wiley.
Yang, S. H., Qing, P., Hu, W., & Liu, Y. (2014). Product information and chinese consumers’ willingness-to-pay for fair trade coffee. China Agricultural Review, 6(2), 278–294.
Yu, X., Gao, Z., & Zeng, Y. (2014). Willingness to pay for the “green food” in China. Food Policy, 45, 80–87.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
About this chapter
Cite this chapter
Gansser, O., Reich, C. (2022). Einstellung zur Verwendung nachhaltiger Produkte im Alltag. In: Jeschke, B.G., Heupel, T. (eds) Bioökonomie. FOM-Edition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34322-4_5
Download citation
DOI: https://doi.org/10.1007/978-3-658-34322-4_5
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-34321-7
Online ISBN: 978-3-658-34322-4
eBook Packages: Business and Economics (German Language)