Abstract
Alternative medicine is attractive to many customers; the amount we currently spend on it provides ample proof. By 2025, we are predicted to spend just short of US$ 200 billion worldwide on alternative medicine, and most of this sum comes directly out of the consumer’s pocket.[https://www.prnewswire.com/news-releases/alternative–complementary-medicine-market-worth-19687-billion-by-2025-grand-view-research-inc-619591673.html] Such a figure begs the question as to the reason for this extraordinary attractiveness. In this chapter, I will analyse some of them and try to assess their validity.
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Ernst, E. (2019). The Attractiveness of Alternative Medicine. In: Alternative Medicine. Copernicus, Cham. https://doi.org/10.1007/978-3-030-12601-8_3
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DOI: https://doi.org/10.1007/978-3-030-12601-8_3
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